Brand projects by Signum

Identity, products and communications

More brand projects

Concise profiles of brand, product and packaging work for goods, services and ventures. Major commissions and smaller projects sit alongside one another, offering a view across different sectors and periods.

In these projects, design helps shape the offer: explaining technology, giving a game its rules, organising a packaging range or preparing a product experience. Identity develops alongside what people will choose, use, give or learn.

Extinctime

Collectible card game · Chile

Extinctime builds a collectible game around prehistoric species. To connect information, attributes and mechanics, Signum created a pictographic vocabulary and coordinated ten illustrators working with different styles and delivery schedules.

Brand, cards and packaging create a world in which each creature has its own character while following rules that make families recognisable, abilities comparable and future expansions possible.

Scope of work

Brand design · Identity and communication system · Product development · Pictographic vocabulary · Illustration direction and coordination · Card design · Packaging

Extinctime brand and product
Extinctime collectible card system
Extinctime visual world
Extinctime packaging

CatchMeoow

Cat toy

CatchMeoow began as a wooden cat toy, requiring the product, its use and its retail presentation to be developed together. The simple form informed a playful identity that avoided disposable or overly loud visual cues.

Packaging, catalogue and communications explain how the toy works and convey the care put into its materials, so the experience begins before the box is opened.

Scope of work

Brand design · Product development · Identity system · Packaging · Stationery · Catalogue · Communication materials

CatchMeoow brand and product
CatchMeoow toy development
CatchMeoow branding
CatchMeoow packaging
CatchMeoow catalogue
CatchMeoow communication system

Laboratorio Arrayanes

Personal care and consumer products

Laboratorio Arrayanes brings together lines in very different categories, from cosmetics to baby care. The design needed to avoid making the packaging interchangeable or forcing the products into an artificially uniform family.

Each line received visual cues, illustration and hierarchies appropriate to its promise. The overall architecture makes ranges distinct, variants clear and products recognisable at the point of sale.

Scope of work

Identity systems · Packaging design · Product range architecture · Illustration · Product communications

Laboratorio Arrayanes packaging system
Laboratorio Arrayanes product range
Laboratorio Arrayanes product communications

PixelTime

Card and role-playing game · Canada

PixelTime combines cards and role-playing in a dark, mechanical world. Signum helped develop the product concept so rules, characters, banknotes and cards would be parts of the same narrative rather than isolated graphics.

Industrial parts and technical objects became visual resources with specific roles in the game. The packaging brings that world together and introduces the player to it.

Scope of work

Brand design · Identity and communication system · Product development · Card design · Banknote design · Character development · Packaging

PixelTime identity and visual world
PixelTime cards, characters and packaging

AdMobilize

Audience analytics technology · Miami

AdMobilize needed to explain a real-time computer vision and audience analytics platform to people with very different levels of technical knowledge. Communications distinguished how it works, the data it captures and its business benefits, making the case clearly without oversimplifying the technology.

Information graphics and presentation sequences made an intangible process visible, then adapted it for campaigns, print and exhibition settings with different reading times.

Scope of work

Product communications · Brochures · Presentations · Digital materials · Information graphics · Exhibition materials

AdMobilize product communications
AdMobilize technology presentation
AdMobilize print design
AdMobilize digital design
AdMobilize exhibition material
AdMobilize communication system

Outfox

Brand and product

Outfox reduces the fox to a mark that retains expression at very small sizes. Its geometry avoids illustrative detail and makes it easy to reproduce on products and promotional materials.

A warm, contrasting palette changes the tone of different applications while the silhouette keeps the brand recognisable, direct, agile and alert.

Scope of work

Brand design · Visual system · Product development · Communication materials · Promotional applications

Outfox visual identity
Outfox brand and product applications

Divu

Customisation and communication services

Divu customises products and materials for other brands, so its identity needed a presence that did not compete with its clients. An approachable tone supports product selection and production, while the graphics adapt to catalogues and sales materials.

Flexibility is expressed through attention to detail and a tailored response to each commission rather than a neutral visual style.

Scope of work

Brand design · Visual system · Brochures · Promotional products · Communication materials

Divu visual identity
Divu customised product
Divu communication material

Saint George Institute

Language institute

Saint George Institute needed to express educational tradition and an international outlook without formal heraldry. A dynamic interpretation of Saint George preserves the historical reference while speaking to today’s students.

Stationery, institutional materials and promotional items balance that symbolic heritage with approachable everyday communications focused on language learning.

Scope of work

Brand design · Visual system · Stationery · Communication materials · Promotional materials

Saint George Institute identity
Saint George Institute stationery
Saint George Institute promotional material

Chónek

Brand, packaging and retail spaces.

The Bridge

Identity for educational travel.

More corporate projects

Corporate identity and communications.