Corporate identity and communications
Corporate projects from different periods, sectors and scales, presented as concise profiles. The collection includes major commissions and smaller assignments; its sequence is a way of exploring the archive rather than a ranking.
These projects show how design changes when it has to work in a branch, on a vehicle, in a catalogue, on a uniform or for an internal team. Each responds to the company’s activity, the scale of implementation and the people who will produce or use its materials.
Identity and communications
Fonseca & Carroll needed a restrained, distinctive identity that conveyed professionalism without decoration. A pared-back symbol and monochrome contrast concentrated its character, forming the basis for stationery, presentations and subsequent communications.
Brand design · Identity system · Corporate stationery · Visual communication guidelines
Digital marketing agency
For the US-based digital marketing agency, Smart Roar’s identity needed to convey reach and the ability to be heard without becoming loud. A contemporary mark expresses that idea with a compact visual vocabulary, giving corporate materials a confident, professional presence.
Brand design · Identity system · Corporate stationery · Company materials
Compañía Financiera Argentina
As Efectivo Sí expanded, every new branch needed to offer the same experience despite different premises, dimensions and construction conditions. The project defined exterior identity, communication fixtures and operational signage. An implementation manual turned these decisions into practical instructions for the teams fitting out each branch.
Branch identity · Communication fixtures · Signage · Design and construction guidelines
Identity and visual communications
AZ’s identity began with two contrasting, complementary materials: transparency and structure, surface and strength. That relationship shaped an understated brand whose stationery, brochures and catalogue reflected the precision of its offer while retaining commercial appeal.
Brand design · Visual system · Corporate stationery · Brochures · Product catalogue
Rowing school
Stroke brings together learning, sport and shared experiences on the water. The identity draws on the movement of rowing and pairs it with an approachable tone centred on learning and teamwork. Promotional materials and clothing carry that sense of belonging into everyday practice.
Brand design · Identity system · Communication materials · Brochures · Clothing · Promotional materials
Work carried out as part of the Visual Communication Department
The work was carried out within Correo Argentino’s Visual Communication Department, as part of a national programme with multiple implementation teams. It covered branch standards and internal communications as well as products, services and postage stamps. The daily challenge was to turn a central identity into precise solutions for very different operational needs.
Corporate identity guidelines · Branch identity · Product and service communications · Corporate communications · Internal communications · Postage stamps
Technical services for conferences and events
Congress Rental works in settings where equipment, vehicles and staff must be identified quickly. The brand supports that movement and gives visibility to technical operations that often remain behind the scenes. Applications prioritise immediate recognition, order and presence during setup and client contact.
Brand design · Visual system · Corporate applications · Vehicle graphics · Promotional materials
Construction company
Edisud’s mark needed to work in both formal corporate presentations and the exposed conditions of a site or vehicle. Its simple form remains legible at demanding scales and on different materials, connecting the company visibly with its projects and work on the ground.
Brand design · Visual system · Corporate applications · Signage · Vehicle graphics
Home products retailer
Genesio Group needed to stand out in shops, on vehicles, on packaging and in promotions for home products. An expansive, highly visible visual language works across very different surfaces, connecting the retail experience with packaging, merchandise and print communications.
Brand design · Visual system · Corporate stationery · Brochures · Packaging · Merchandise · Vehicle graphics · Retail identity
Spanish language lab
Brand and identity system for a Spanish language lab focused on language, writing and content. The visual concept brings together the accent mark, as a gesture of precision, and the brain, as a reference to thought, learning and conscious language use. The system extends to stationery, folders, notebooks, cards, company materials and branded objects.
Brand design · Identity system · Corporate stationery · Company materials · Communication materials · Merchandise
Editorial and content services
Lektos provides translation, proofreading and content services whose value is not always immediately visible. The identity makes that expertise approachable through a dynamic expression and distinctive palette. Stationery and presentations explain processes, capabilities and benefits while maintaining professional precision.
Brand design · Visual system · Corporate stationery · Communication materials · Company materials
